

About Taruka Srivastav
A Former Asian Games athlete, she was awarded a British Council GREAT Scholarship for MA Sports Journalism, Sheffield Hallam University, United Kingdom. Currently contributing to Stanford University’s Sports Equity Lab, with past roles as a media consultant for Manchester United, UNICEF, and APAC correspondent for The Drum.
Experienced in global sports events, having worked at the FIFA U17 World Cup (Venue Press Officer) and Hockey World Cup 2018 (Communications Specialist). Freelance journalist for BBC, DD Sports, and contributor to Forbes, World Economic Forum, and Huffington Post. Digital Insider for UP T20 Cricket League and alumna of the Australian High Commission’s and ABC Australia’s Women in News and Sports program.
Founder of The Playknox—a sports business platform exploring branding, marketing, and partnerships through interviews with industry leaders (Wolves, Borussia Dortmund, LaLiga, Yuzvendra Chahal, and more).
With 11 years in sports business journalism, she has covered Olympic sponsors, interviewed 40% of India’s Olympians, and produced a documentary on women in sports. My YouTube channel (Sportsbiz) has 5.1K subscribers, dissecting the business behind the game.
Video Reel: youtube.com/shorts/pKdMzsPTG38
The Playknox: www.playknox.com
YouTube: youtube.com/Sportsbiz
